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March

MMTC research Seminar

18 March - 18 March

12:00 - 13:00

B6046 and online

<p>Details to come</p>
18 March - 18 March
12:00 - 13:00

Location

B6046 and online


Link
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MMTC research Seminar

Details to come


Organizer: Media, Management and Transformation Centre

MMTC research Seminar presented by Lucia Pizzichini - Tourist Sport Engagement in the Phygital Era: Linking Digital Sport Technologies and Revisit Intention

18 March - 18 March

12:00 - 13:00

B6046 and online

<p><strong>MMTC Seminar presented by Lucia Pizzichini </strong>(based on a working paper <em>being presented at the American Phygital Association Conference </em>by Lucia and Adele Berndt<em>.)</em></p><p><strong>Title:</strong>&nbsp;Tourist Sport Engagement in the Phygital Era: Linking Digital Sport Technologies and Revisit Intention</p><p><strong>Description: </strong>This study examines how phygital sport tourism&mdash;defined as sport experiences practiced in a specific destination and enhanced by digital tools&mdash;strengthens tourist sport engagement,&nbsp;conceptualized as the sustained cognitive, emotional, and behavioural&nbsp;involvement (including socially expressed behaviours such as sharing achievements via digital platforms) of individuals in sport activities performed during travel. The study specifically investigates how the use of digital applications and technologies (e.g., GPS-based platforms, gamified sport apps, AR-supported trails) deepens engagement with sport practice <em>in place</em>&nbsp;and, in turn, fosters revisit intention.</p><p><br /><strong>? Location:&nbsp;B6046, JIBS<br />? Online: Contact for zoom link</strong></p>
18 March - 18 March
12:00 - 13:00

Location

B6046 and online


Link
Save to calendar

MMTC research Seminar presented by Lucia Pizzichini - Tourist Sport Engagement in the Phygital Era: Linking Digital Sport Technologies and Revisit Intention

MMTC Seminar presented by Lucia Pizzichini (based on a working paper being presented at the American Phygital Association Conference by Lucia and Adele Berndt.)

Title: Tourist Sport Engagement in the Phygital Era: Linking Digital Sport Technologies and Revisit Intention

Description: This study examines how phygital sport tourism—defined as sport experiences practiced in a specific destination and enhanced by digital tools—strengthens tourist sport engagement, conceptualized as the sustained cognitive, emotional, and behavioural involvement (including socially expressed behaviours such as sharing achievements via digital platforms) of individuals in sport activities performed during travel. The study specifically investigates how the use of digital applications and technologies (e.g., GPS-based platforms, gamified sport apps, AR-supported trails) deepens engagement with sport practice in place and, in turn, fosters revisit intention.


? Location: B6046, JIBS
? Online: Contact for zoom link


Organizer: Media, Management and Transformation Centre

MMTC and CeFEO joint seminar

30 March - 30 March

12:00 - 13:00

Online-contact for zoom link

<p>Seminar title:&nbsp;<strong>What Drives AI Readiness?&nbsp;Archetypes Evidence from Family Firms</strong></p><p><strong>&nbsp;</strong>Presented by&nbsp;guests&nbsp;<strong>Maria Rosaria Marguglio and Bart Henssen,&nbsp;</strong>(coauthored with Pasquale Massimo Picone and Salvatore Tomaselli)</p><p><em>&nbsp;</em></p><p><strong>30 March,&nbsp;12:00-13:00<em>&nbsp;</em>CET</strong></p><p><strong>Zoom</strong></p>
30 March - 30 March
12:00 - 13:00

Location

Online-contact for zoom link


Link
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MMTC and CeFEO joint seminar

Seminar title: What Drives AI Readiness? Archetypes Evidence from Family Firms

 Presented by guests Maria Rosaria Marguglio and Bart Henssen, (coauthored with Pasquale Massimo Picone and Salvatore Tomaselli)

 

30 March, 12:00-13:00 CET

Zoom


Organizer: Media, Management and Transformation Centre