RECENT PUBLICATIONS

  • Berndt, A., Hollebeek, L. (2019). Brand image and reputation development in higher education institutions. In: B. Nguyen, T. C. Melewar & J. Hemsley-Brown (Ed.), Routledge Studies in Marketing Abingdon: Routledge More information
  • Ots, M., Weibull, L., Melesko, S. (2019). On the dynamics of media markets: Professor Karl Erik Gustafsson in memoriam. Journal of Media Business Studies More information
  • Abidin, C. (2019). Young people and digital grief etiquette. In: Zizi Papacharissi (Ed.), A networked self Routledge More information
  • Laurell, C., Sandström, C., Berthold, A., Larsson, D. (2019). Exploring barriers to adoption of Virtual Reality through Social Media Analytics and Machine Learning – An assessment of technology, network, price and trialability. Journal of Business Research More information

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