Mart Ots
Associate Professor
Director of PhD Candidates
Business Administration
, Jönköping International Business School
Associate Professor
MMTC - Media, Management and Transformation Centre
, Jönköping International Business School
PhD in Business Administration
Change your information Boards, committees etc.
Research
Mart Ots' primary interests are in the decision-making and organization of marketing communications, in media brands and marketing of media firms, and in Swedish and international media policy.
He is program director for JIBS master programs in Digital Business and International Marketing.
Biography
Mart earned his doctoral degree in business administration in 2010, and until 2013 he held the position of assistant professor at the department of Media and Communication Science at Jönköping University.
Between 2013 and 2017 he was the director of the Media Management and Transformation Centre, a thematic research arena within JIBS focusing on the digitization and renewal processes in established industries.
Mart has been a visiting fellow at Fordham University 2007, at Michigan State University 2008, at Northwestern University 2009, and at Melbourne University in 2011. Prior to joining Jönköping University, he pursued a career as a manager in media publishing and marketing communications.
Mart regularly serves as an advisor to government institutions, industry organizations, corporations, and academic institutions on issues concerning media, policy and marketing communications.
Article
Trbojević, F., Berglez, P., Vozab, D., Ots, M., Peruško, Z.
(2025).
Quality of journalism and media freedom in Europe: The fsQCA approach Central European Journal of Communication, 18(1(39)).
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Garz, M., Ots, M.
(2025).
Media consolidation and news content quality Journal of Communication.
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Carlsson-Wall, M., Laurell, C., Lindqvist Parbratt, O., Ots, M.
(2024).
Accounting for digital promises: restoring and transforming promissory narratives Accounting, Auditing & Accountability Journal.
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Garz, M., Ots, M., Sjøvaag, H.
(2024).
Political Viewpoint Diversity in the News: Market and Ownership Conditions for a Pluralistic Media System The International Journal of Press/Politics, 29(4), 983-1003.
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Ots, M., Berglez, P., Nord, L.
(2024).
Who Watches the Watchdog?: Understanding Media Systems as Information Regimes Media and Communication, 12.
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Feng, S., Berndt, A., Ots, M.
(2024).
Residents' videographic practices on TikTok (Douyin): Enacting and communicating social sustainability during a COVID-19 lockdown Journal of Media Business Studies, 21(4), 293-314.
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Feng, S., Berndt, A., Ots, M.
(2023).
Residents and the place branding process: socio-spatial construction of a locked-down city's brand identity Journal of Place Management and Development, 16(3), 440-462.
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Cestino-Castilla, J., Naldi, L., Ots, M.
(2023).
External enablers in existing organizations: Emergence, novelty, and persistence of entrepreneurial initiatives Strategic Entrepreneurship Journal, 17(2), 335-371.
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Johnson, P., Laurell, C., Ots, M., Sandström, C.
(2022).
Digital innovation and the effects of artificial intelligence on firms’ research and development – Automation or augmentation, exploration or exploitation? Technological forecasting & social change, 179.
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Dumont, G., Ots, M.
(2020).
Social dynamics and stakeholder relationships in personal branding Journal of Business Research, 106, 118-128.
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Ots, M., Weibull, L., Melesko, S.
(2019).
On the dynamics of media markets: Professor Karl Erik Gustafsson in memoriam Journal of Media Business Studies, 16(2), 153-161.
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Achtenhagen, L., Melesko, S., Ots, M.
(2018).
Upholding the 4th estate—exploring the corporate governance of the media ownership form of business foundations JMM - The International Journal on Media Management, 20(2), 129-150.
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Feng, S., Ots, M.
(2018).
Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit Journal of Interactive Advertising, 18(2), 148-161.
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Ots, M., Nyilasy, G.
(2017).
Just doing it: theorising integrated marketing communications (IMC) practices European Journal of Marketing, 51(3), 490-510.
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Krumsvik, A., Ots, M.
(2016).
What is Nordic Media Business Research? Nordicom Information, 38(1), 8-11.
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Ots, M., Krumsvik, A., Ala-Fossi, M., Rendahl, P.
(2016).
The shifting role of value-added tax (VAT) as a media policy tool: A three-country comparison of political justifications Javnost - The Public, 23(2), 170-187.
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Ots, M., Krumsvik, A.
(2016).
Media policy’s new challenges Journal of Media Business Studies, 13(3), 125-127.
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Ots, M.
(2015).
Journal of Media Business Studies: Perspectives on joining an academic publisher Nordicom Information, 37(3-4), 117-120.
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Ots, M., Nyilasy, G., Rohn, U., Wikström, P.
(2015).
Media business studies as we see it: Why does it matter, for whom, and how do you get published? Journal of Media Business Studies, 12(2), 103-106.
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Ots, M., Nyilasy, G.
(2015).
Integrated Marketing Communications (IMC): Why does it fail? An analysis of practitioner mental models exposes barriers of IMC implementation Journal of Advertising Research, 55(2), 132-145.
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Ots, M., Picard, R.
(2015).
A new chapter in the history of Journal of Media Business Studies Journal of Media Business Studies, 12(1), 1-2.
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Tarkiainen, A., Ellonen, H., Ots, M., Stocchi, L.
(2014).
Creating Loyalty Towards Magazine Websites: Insights from the Double Jeopardy Phenomenon International Journal of E-Business Research, 10(1), 1-14.
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Nord, L., Ots, M., Strömbäck, J., Wadbring, I., Weibull, L.
(2014).
Stoppa ökande medieklyfta för vår demokratis skull Dagens Nyheter.
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Ots, M., Krumsvik, A.
(2014).
Is there such a thing as a Nordic approach to media business research? Journal of Media Business Studies, 11(1), 1-4.
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Ots, M., Lagerström, A., Wadbring, I.
(2013).
Förslaget konserverar en papperstidningstradition Svenska Dagbladet, 11 sept Stockholm: Svenska Dagbladet .
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Ots, M., Wadbring, I., Lagerström, A.
(2013).
Utredningens experter: Därför tror vi inte på förslaget Medievärlden Stockholm: Medievärlden .
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Ots, M., Karlsson, M.
(2012).
Out of control?: how online papers are both shaping and being shaped by user generated content Romanian Journal of Journalism and Communication, 7(1), 51-58.
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Ots, M.
(2012).
Competition, collaboration and cooperation: Swedish provincial newspaper markets in transition Journal of Media Business Studies, 9(2), 43-63.
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Ots, M.
(2009).
Efficient servants of pluralism or marginalized media policy tools?: The case of Swedish Press Subsidies Journal of Communication Inquiry, 33(4), 376-392 Thousand Oaks: SAGE .
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Ots, M.
(2009).
Who is the customer in the "customer value?": Inherent problems in the marketing of advertising media JMM - The International Journal on Media Management, 11(3-4), 124-134.
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Doctoral thesis
Ots, M.
(2010).
Understanding value formation: A study of marketing communications practices at the food retailer ICA
(Doctoral thesis, Jönköping:
JIBS).
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Book chapter
Kõuts-Klemm, R., Raycheva, L., Jansová, I., Velinova, N., Ots, M.
(2024).
Assessing media usage research from the perspective of access, trust and news consumption.
In:
E. Lauk, M. O. Alonso & H. Harro-Loit
(Ed.),
Monitoring mediascapes:
A premise of wisdom-based EU media governance
(pp. 135 -161).
Tartu: University of Tartu
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Nord, L., Ots, M., Vozab, D.
(2024).
Deliberative communication: From normative theory to empirical operationalization and measurement.
In:
Z. Peruško, E. Lauk, & H. Harro-Loit
(Ed.),
European media systems for deliberative communication:
Risks and opportunities
(pp. 13 -28).
New York: Routledge
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Berglez, P.
Waschková Císařová, L.
Krakovsky, C.
Lauk, E.
Miteva, N.
Ots, M.
, ... Rožukalne A.
(2024).
What is journalism's contribution to deliberative communication and democracy?.
In:
Z. Peruško, E. Lauk, & H. Harro-Loit
(Ed.),
European media systems for deliberative communication:
Risks and opportunities
(pp. 64 -81).
New York: Routledge
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Ots, M.
(2024).
Teorier om mediemarknader och mediers affärsmodeller.
In:
Michael Karlsson & Jesper Strömbäck
(Ed.),
Handbok i journalistikforskning
(pp. 145 -156).
Lund: Studentlitteratur AB
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Ots, M.
(2023).
Ett ekonomiskt skitår för mediebranschen – men vad var det egentligen som hände?.
In:
Mediestudiers årsbok 2023:
Annonsras och sparpaket
(pp. 23 -35).
Stockholm: Institutet för mediestudier
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Berglez, P., Nord, L., Ots, M.
(2022).
SWEDEN. Risks and Opportunities Related to Media and Journalism Studies (2000–2020): Case Study on the National Research and Monitoring Capabilities.
In:
Studies on national media research capability as a contextual domain of the sources of ROs:
Approaching deliberative communication: Studies on monitoring capability and on critical junctures of media development in 14 EU countries, CS1, D-2.1
(pp. 431 -461).
Tartu: European Union (EU)
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Berglez, P., Nord, L., Ots, M.
(2022).
SWEDEN: Critical Junctures in the media transformation process.
In:
Country case studies on critical junctures in the media transformation process in Four Domains of Potential ROs (2000–2020):
Approaching deliberative communication: Studies on monitoring capability and on critical junctures of media development in 14 EU countries, CS2, D-2.1
(pp. 520 -540).
Tartu: European Union (EU)
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Ots, M.
(2019).
Teorier om mediernas ekonomiska strategier.
In:
Michael Karlsson & Jesper Strömbäck
(Ed.),
Handbok i Journalistikforskning
(pp. 145 -156).
Lund: Studentlitteratur AB
More information
Nord, L., Ots, M.
(2019).
Politiken och journalistiken.
In:
Gunnar Nygren & Ingela Wadbring
(Ed.),
På väg mot medievärlden 2030:
Journalistikens villkor och utmaningar
(pp. 53 -74).
Lund: Studentlitteratur AB
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Ots, M., Picard, R.
(2018).
Press subsidies.
In:
Jon F. Nussbaum
(Ed.),
Oxford Research Encyclopedia of CommunicationMore information
Berglez, P., Olausson, U., Ots, M.
(2017).
What is Sustainable Journalism?: An introduction.
In:
What Is Sustainable Journalism?:
Integrating the Environmental, Social, and Economic Challenges of Journalism
(pp. 11 -26).
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Lucchi, N., Ots, M., Ohlsson, J.
(2017).
Market Structure and Innovation Policies in Sweden.
In:
Hans van Kranenburg
(Ed.),
Innovation Policies in the European News and Media Industry:
A Comparative Study
(pp. 191 -205).
Cham: Springer
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Tarkiainen, A., Ellonen, H., Ots, M., Stocchi, L.
(2016).
Double jeopardy phenomenon in consumer magazine websites.
In:
In Lee
(Ed.),
Encyclopedia of e-commerce development, implementation, and management
(pp. 2228 -2238).
Hershey, PA: IGI Global
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Picard, R., Ots, M., Forsander, M.
(2016).
Sweden.
In:
Eli M. Noam
(Ed.),
Who Owns the World's Media? Media Concentration and Ownership around the World
(pp. 338 -357).
Oxford: Oxford University Press
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Abidin, C., Ots, M.
(2016).
Influencers Tell All?: Unravelling Authenticity and Credibility in a Brand Scandal.
In:
Maria Edström, Andrew T. Kenyon & Eva-Maria Svensson
(Ed.),
Blurring the lines:
Market-driven and democracy-driven freedom of expression
(pp. 153 -161).
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Ots, M., Hartmann, B.
(2015).
Media Brand Cultures: Researching and Theorizing How Consumers Engage in the Social Construction of Media Brands.
In:
Siegert, Förster, Chan-Olmsted, Ots
(Ed.),
Handbook of media branding
(pp. 217 -229).
Heidelberg: Springer
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Siegert, G., Förster, K., Chan-Olmsted, S., Ots, M.
(2015).
What Is So Special About Media Branding?: Peculiarities and Commonalities of a Growing Research Area.
In:
Siegert; Förster; Chan-Olmsted; Ots
(Ed.),
Handbook of Media Branding
(pp. 1 -8).
Heidelberg: Springer
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Ots, M.
(2015).
Teorier om mediernas ekonomiska strategier.
In:
Michael Karlsson, Jesper Strömbäck
(Ed.),
Handbok i journalistikforskning
(pp. 169 -185).
Lund: Studentlitteratur AB
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Ots, M.
(2014).
Betalmodeller.
In:
Ulla Carlsson & Ulrika Facht
(Ed.),
MedieSverige 2014:
Statistik och analys
(pp. 65 -68).
Göteborg: Nordicom
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Ots, M.
(2014).
Sweden: State Support to Newspapers in Transition.
In:
Paul Murschetz
(Ed.),
State Aid for Newspapers:
Theories, Cases, Actions
(pp. 307 -322).
Berlin Heidelberg: Springer
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Wadbring, I., Lagerström, A., Ots, M.
(2013).
Särskilt yttrande.
In:
SOU 2013:66 Översyn av det statliga stödet till dagspressen:
Slutbetänkande av Presstödskommittén
(pp. 451 -454).
Stockholm: Fritzes
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Ots, M., Murschetz, P.
(2013).
Presspolitiska åtgärder inom Europa.
In:
SOU 2013:66 Översyn av det statliga stödet till dagspressen:
Slutbetänkande av Presstödskommittén
(pp. 159 -216).
Stockholm: Fritzes
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Ots, M.
(2013).
Varumärkets betydelse för medierna.
In:
Gunnar Nygren & Ingela Wadbring
(Ed.),
På väg mot medievärlden 2020:
Journalistik, teknik, marknad
(pp. 143 -157).
Lund: Studentlitteratur
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Ots, M.
(2013).
2013 - betalväggarnas år.
In:
Enström, O. & Ohlsson, J.
(Ed.),
Dagspressens ekonomi 2012
(pp. 4 -6).
Stockholm: Presstödsnämnden
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Ots, M.
(2012).
Mediernas ekonomiska villkor.
In:
Lars Nord & Jesper Strömbäck
(Ed.),
Medierna och demokratin
(pp. 117 -147).
Lund: Studentlitteratur
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Ots, M.
(2011).
Analys: Tvåtidningsorterna.
In:
Karl Erik Gustafsson, Jonas Ohlsson, Kajsa Rohdin och Per Sandén
(Ed.),
Dagspressens ekonomi 2010
(pp. 6 -9).
Stockholm: Presstödsnämnden (Swedish Press Subsidies Council)
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Ots, M.
(2010).
European press incentives.
In:
Paolo Faustino
(Ed.),
Public Policies and Management of the Regional Press:
Políticas Públicas e Gestão da Imprensa Regional
Lisbon: Media XXI
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Ots, M.
(2010).
Newspaper Acquisitions and Swedish Media Policy: The Past, The Present and The Future.
In:
Olof Hultén, Sune Tjärnström & Stefan Melesko
(Ed.),
Media Mergers and The Defence of Pluralism
(pp. 115 -132).
Göteborg: Nordicom
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Ots, M.
(2008).
Media Consumer Brand Equity: Implications for advertising media planning.
In:
Media Brands and Branding
(pp. 95 -112).
Jönköping: Media Management and Transformation Centre, Jönköping International Business School
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Ots, M.
(2008).
Media and Brands: New Ground to Explore.
In:
Media Brands and Branding
(pp. 1 -10).
Jönköping: Media Management and Transformation Centre, Jönköping International Business School
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Ots, M., Picard, R.
(2008).
En ny ekonomisk omgivning för medierna.
In:
På väg mot medievärlden 2020:
Journalistik, teknik, marknad
(pp. 57 -74).
Lund: Studentlitteratur
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Norbäck, M., Ots, M.
(2007).
One format fits all: The development of the commercial radio in the nordic countries.
In:
Mönster i nordisk medieutveckling
(pp. 77 -104).
Jönköping: Högskolan för lärande och kommunikation (HLK)
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Ots, M.
(2006).
Strukturaffärer och samarbeten på tvåtidningsorter.
In:
Mångfald och Räckvidd:
Slutbetänkande av Presskommittén 2004
(pp. 545 -624).
Stockholm: Fritzes
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Norbäck, M., Ots, M.
(2005).
A Game With No Winners: The Policing of Commercial Local Radio in Sweden.
In:
Radio in the World:
Papers from the 2005 Melbourne Radio Conference
(pp. 160 -171).
Melbourne: RMIT Publishing
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Ots, M.
(2005).
Strategic Direction and Control of Portfolios: Can Standard Models Create Cross-Media Benefits?.
In:
Media Product Portfolios:
Issues in Management of Multiple Products and Services
(pp. 167 -190).
Mahwah, N.J.: Lawrence Erlbaum
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Conference paper
Berglez, P.
Eberwein, T.
Jansová, I.
Krakovsky, C.
Nord, L.
Ots, M.
, ... Waschková Císařová L.
(2023).
Media Change in Europe as a Structure-Agency Process: Results from a Comparative Study of Austria, Bulgaria, the Czech Republic, Latvia and Sweden.
14th Central and Eastern European Communication and Media Conference (CEECOM 2023), Brno, Czech Republic, June 29-30, 2023.
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Berglez, P., Nord, L., Ots, M., Rapado, I.
(2023).
Transformation of Swedish media landscape and conditions for deliberative democracy: Critical junctures, risks, and opportunities during 2000-2020.
NordMedia Conference 2023, Bergen, Norway, 16-18 August 2023.
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Feng, S., Berndt, A., Ots, M.
(2021).
Striving for a sustainable and resilient life amidst Covid-19 pandemic: An analysis of Wuhan citizens’ short video production on social media app Douyin during the lockdown.
EMMA (Europe Media Management Association), 27-29 October, Jönköping, Sweden.
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Lopez-Vega, H., Ots, M.
(2019).
How do digital capabilities change institutionalised professionalpractices? A response from Swedish media companies.
R&D Management Conference.
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Lopez-Vega, H., Ots, M.
(2019).
How digitalization disrupts boundaries: Organizational and individual knowledge boundaries.
Organizing in the Era of Digital Technology 2019: Hosted by: Chair of Strategic Management and Innovation, ETH Zurich.
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Ots, M., Lopez-Vega, H., Johansson, A.
(2019).
Stretching the knowledge boundaries of the firm: How local newspapers reinvent organizational practices in a digital world.
European Media Management Association Conference, "Media Management and Actionable Knowledge: The Relationship between Theory and Practice", Cyprus University of Technology, Limassol, Cyprus, June 5-9.
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Ots, M., Berglez, P., Olausson, U.
(2019).
Sustainable news media: Organizational reconciliation of economic, democratic, and environmental challenges in media firms.
6th RME Research Conference, 1-3 oct 2019 Jönköping.
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Ots, M., Achtenhagen, L., Melesko, S.
(2018).
Do the forms of media ownership matter?: Exploring the corporate governance of business foundations.
13th World Media Economics and Management Conference, Cape Town, South Africa, May 6-9.
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Dumont, G., Ots, M.
(2017).
Self-branding as collaborative labor: Brand management and networks of cooperation.
46th EMAC Annual Conference, 23-26 May, Groningen, Netherlands.
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Barry, D., Caccamo, M., Ots, M., Markowska, M.
(2017).
Alterities and Innovation: Conjectures from Haute Cuisine.
33rd EGOS Colloquium in Copenhagen, Denmark, July 6-8, 2017.
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Jafari, H., Ots, M.
(2016).
Omni-Channel Innovation in Grocery Retailing: The Drivers of Mobile Shopping.
The 5th Nordic Retail and Wholesale Conference (NRWC), 8-10 November, Aarhus University, Denmark.
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Abidin, C., Ots, M.
(2016).
Consumer-led innovation in social media advertising formats.
EMMA Annual Conference 2016, Creativity, Coopetition and Uncertainty in Media, Porto, June 2-5, 2016..
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Abidin, C., Ots, M.
(2016).
Microcelebrity influencers and advertorial disclosure: Practicing the advertising/editorial divide on Instagram.
16th ICORIA, International Conference on Research in Advertising: Challenges in an age of (dis)engagement, Ljubljana, June 30 - July 2, 2016..
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Ots, M.
(2016).
Non-professional content creation, social media influencers and online consumer culture.
STM-symposiet 2016, Oslo, April 22, 2016..
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Ots, M.
(2016).
Teaching digital media in a business school environment.
When media realities and media teaching meet, Tallinn, 17 November, 2016..
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Ots, M., Abidin, C.
(2015).
Commercialism, audience intimacy and brand credibility in fashion blogging.
COMMUNICATIVE DEMOCRACY.PROTECTING, PROMOTING AND DEVELOPING FREE SPEECH IN THE DIGITAL ERA, UNIVERSITY OF GOTHENBURG, OCTOBER 6-7 2015.
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Abidin, C., Ots, M.
(2015).
The Influencer’s dilemma: The shaping of new brand professions between credibility and commerce.
AEJMC 2015, Annual Conference, San Fransisco, CA, August 6-9.
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Ots, M.
(2015).
Is there such a thing as a Nordic Media Policy?.
The European Symposium on Media Policy, HiOA, Oslo, November 20.
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Jafari, H., Hartmann, B., Ots, M.
(2014).
Mobile Media and In-Store Shopping Experiences: Profiling App Usage in Food Retailing.
Stockholm:
Stockholm school of economics, Babson Shopper Marketing & Pricing Conference, May 8-10, 2014, Stockholm school of economics.
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Hartmann, B., Jafari, H., Ots, M.
(2014).
The Mediatisation of Shopping: A Conceptual Framework for Understanding and Studying How Shoppers Use Apps in Retail Environments.
Nordic Retail and Wholesale Conference (NRWC), November 5th – 6th, Stockholm, Sweden..
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Ots, M., Ala-Fossi, M., Krumsvik, A., Rendahl, P., Reunanen, E.
(2014).
The magnitude and political justification of VAT as an indirect media subsidy: A three-country comparison.
11th World media economics and management Conference, 12-16 May 2014, Rio de Janeiro.
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Ots, M., Rendahl, P., Ala-Fossi, M., Krumsvik, A., Reunanen, E.
(2013).
Does low VAT on legacy media dwarf digital media?: An overview of VAT policy and the press in Finland, Norway and Sweden.
Nordmedia 2013: Defending democracy, Oslo, August 8-11.
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Ots, M., Nyilasy, G.
(2012).
Parallel Practitioner Mental Models of IMC Implementation.
EMAC, European Marketing Academy, 41st Annual Conference, ISCTE, Lisbon, May 22-26.
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Ots, M., Nordfält, J.
(2012).
Finding the sweet spot in cooperative promotions: A comparison of the relative effects of traditional advertising, in-store exposure and price reduction..
Nordic Retail and Wholesale Conference, Lund, Nov 8-9.
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Ots, M., Nyilasy, G.
(2012).
A Practice Theory approach to value discrepancies in IMC implementation: The case of customer magazines.
ICORIA, Stockholm, June 28-30.
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Ots, M.
(2011).
Competition and collaboration between Swedish newspapers: Overview and case study of a restructuring market.
Nordmedia 2011, University of Akkureyri, August 11-13.
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Ots, M.
(2011).
Out of control?: Media branding in times of social and participatory media consumption.
International conference for media brand management, University of Vienna, September 23-24.
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Hartmann, B., Ots, M.
(2010).
What The Heck Is A Mash-Up?: Consumer Generated Media, Value Creation And Resource Integration.
Copenhagen:
CBS Library, 39th EMAC Conference Copenhagen 1-4 June 2010.
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Ots, M., Hartmann, B.
(2010).
All mashed up! Media value creation as socially networked production activities.
Bogotá, Colombia IX World Media Economics Confererence, Bogotá, Colombia.
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Ots, M.
(2009).
Beyond audience segmentation: Are large retailers better suited than traditional media to serve advertisers' needs?.
Advances in audience measurement, March 26-29, University of Miami.
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Ots, M.
(2009).
Who is really the customer in the 'customer value'?.
European Media Management Association, Annual conference, Feb 11-14, ESCP-EAP, Paris.
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Ots, M.
(2008).
Newspaper acquisitions and Swedish media policy: past, present and future.
European Media Management Association, Annual conference, Feb 11-14, ESCP-EAP, Paris.
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Ots, M., Wolff, P.
(2007).
Media Buyers' Assessment of Audience Value: The Role of Brand Equity.
European Media Management Association, Annual conference, Feb 11-14, ESCP-EAP, Paris.
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Wolff, P., Ots, M.
(2006).
Branded Audiences.
European Media Management Association, Annual conference, Feb 11-14, ESCP-EAP, Paris.
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Ots, M.
(2005).
The Death of a media Policy System - or the dawning of a new era?.
European Media Management Association, Annual conference, Feb 11-14, ESCP-EAP, Paris.
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Ots, M.
(2005).
The impact of press subsidies on newspaper mergers.
European Media Management Association, Annual conference, Feb 11-14, ESCP-EAP, Paris.
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Norbäck, M., Ots, M.
(2005).
“A game with no winners - The policing of Commercial Local Radio in Sweden”.
European Media Management Association, Annual conference, Feb 11-14, ESCP-EAP, Paris.
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Dataset
Ots, M.
(2023).
Sweden: Bibliographical database of Swedish journalism and media research related to risks and opportunities for deliberative communication (2000–2020).
Tartu, Estonia
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Report
Berndt, A., Holmberg, U., Jafari, H., Hartmann, B., Ots, M.
(2017).
Mobilapplikationer inom dagligvaruhandeln: Konsumtionens medialisering genom nya digitala tjänster.
Stockholm:
Handelsrådet
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Ots, M., Wolff, P.
(2007).
Consumer Brand Equity of the Media: The Value Perceptions of Professional Media Buyers.
New York:
Fordham University
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Springer
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