Ewout Reitsma

As an assistant professor at Jönköping University, I combine my research and teaching expertise in business administration and engineering to contribute to the academic and professional development of students and colleagues. I have a PhD in Business Administration and taught various courses on production systems, research methods, CSR, transportation and distribution, purchasing and supply chain management, and supply chain design, as well as supervised thesis projects. My current research mainly focuses on strategic sourcing in the context of manufacturers' new product development processes. I am passionate about advancing the knowledge and practice of business and engineering, and I strive to create a collaborative and inclusive learning environment for all.