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Mars

MMTC research Seminar

18 mars - 18 mars

12:00 - 13:00

B6046 and zoom

<p>Details to come</p>
18 mars - 18 mars
12:00 - 13:00

Plats

B6046 and zoom


Direktlänk
Spara i kalendern

MMTC research Seminar

Details to come


Arrangör: Media, Management and Transformation Centre

MMTC research Seminar presented by Lucia Pizzichini - Tourist Sport Engagement in the Phygital Era: Linking Digital Sport Technologies and Revisit Intention

18 mars - 18 mars

12:00 - 13:00

B6046 and zoom

<p><strong>MMTC Seminar presented by Lucia Pizzichini </strong>(based on a working paper <em>being presented at the American Phygital Association Conference </em>by Lucia and Adele Berndt<em>.)</em></p><p><strong>Title:</strong>&nbsp;Tourist Sport Engagement in the Phygital Era: Linking Digital Sport Technologies and Revisit Intention</p><p><strong>Description: </strong>This study examines how phygital sport tourism&mdash;defined as sport experiences practiced in a specific destination and enhanced by digital tools&mdash;strengthens tourist sport engagement,&nbsp;conceptualized as the sustained cognitive, emotional, and behavioural&nbsp;involvement (including socially expressed behaviours such as sharing achievements via digital platforms) of individuals in sport activities performed during travel. The study specifically investigates how the use of digital applications and technologies (e.g., GPS-based platforms, gamified sport apps, AR-supported trails) deepens engagement with sport practice <em>in place</em>&nbsp;and, in turn, fosters revisit intention.</p><p><br /><strong>? Location:&nbsp;B6046, JIBS<br />? Online: Contact for zoom link</strong></p>
18 mars - 18 mars
12:00 - 13:00

Plats

B6046 and zoom


Direktlänk
Spara i kalendern

MMTC research Seminar presented by Lucia Pizzichini - Tourist Sport Engagement in the Phygital Era: Linking Digital Sport Technologies and Revisit Intention

MMTC Seminar presented by Lucia Pizzichini (based on a working paper being presented at the American Phygital Association Conference by Lucia and Adele Berndt.)

Title: Tourist Sport Engagement in the Phygital Era: Linking Digital Sport Technologies and Revisit Intention

Description: This study examines how phygital sport tourism—defined as sport experiences practiced in a specific destination and enhanced by digital tools—strengthens tourist sport engagement, conceptualized as the sustained cognitive, emotional, and behavioural involvement (including socially expressed behaviours such as sharing achievements via digital platforms) of individuals in sport activities performed during travel. The study specifically investigates how the use of digital applications and technologies (e.g., GPS-based platforms, gamified sport apps, AR-supported trails) deepens engagement with sport practice in place and, in turn, fosters revisit intention.


? Location: B6046, JIBS
? Online: Contact for zoom link


Arrangör: Media, Management and Transformation Centre

MMTC and CeFEO joint seminar

30 mars - 30 mars

12:00 - 13:00

Online-contact for zoom link

<p>Seminar title:&nbsp;<strong>What Drives AI Readiness?&nbsp;Archetypes Evidence from Family Firms</strong></p><p><strong>&nbsp;</strong>Presented by&nbsp;guests&nbsp;<strong>Maria Rosaria Marguglio and Bart Henssen,&nbsp;</strong>(coauthored with Pasquale Massimo Picone and Salvatore Tomaselli)</p><p><em>&nbsp;</em></p><p><strong>30 March,&nbsp;12:00-13:00<em>&nbsp;</em>CET</strong></p><p><strong>Zoom</strong></p>
30 mars - 30 mars
12:00 - 13:00

Plats

Online-contact for zoom link


Direktlänk
Spara i kalendern

MMTC and CeFEO joint seminar

Seminar title: What Drives AI Readiness? Archetypes Evidence from Family Firms

 Presented by guests Maria Rosaria Marguglio and Bart Henssen, (coauthored with Pasquale Massimo Picone and Salvatore Tomaselli)

 

30 March, 12:00-13:00 CET

Zoom


Arrangör: Media, Management and Transformation Centre