MMTC research Seminar presented by Adele Berndt and Luigi Servadio: Passionate Collectors: The Passive Transmission of Mundane Consumption
22
april
-
22
april
12:00
-
13:00
<p><strong>MMTC seminar presented by Luigi Servadio and Adele Berndt</strong></p><p><strong>Title:</strong> <em>Passionate Collectors: The ‘Passive’ Transmission of Mundane Consumption</em></p><p><strong>Description</strong>: This study reconceptualises consumer passion by moving beyond dominant views of fans as active, identity-driven agents. Drawing on non-representational marketing theory, passion is approached as a passive condition—one of being affected by forces that exceed the individual. From this perspective, collectors are understood not as discrete subjects, but as part of affective networks shaped by interactions across bodies, objects, and platforms.</p><p>The study develops the concept of <em>passionate collectors</em> through a multi-method approach, focusing on the Little Shop Minis campaign by South African retailer Checkers. Combining auto-ethnographic insights with netnographic data from social media, the research explores how collecting emerges through shared affective intensity rather than intentional identity work. The project contributes to ongoing discussions at the intersection of fandom studies and consumer culture theory, highlighting the role of affect, resonance, and contagion in shaping consumption practices.</p><p>This paper is intended for a special issue in Marketing Theory entitled “ When Fandom Studies Meets Consumer Culture: Redefining the Boundaries of Marketing Theory”. We would appreciate feedback and constructive input from everyone.</p>
22
april
-
22
april
12:00
-
13:00
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MMTC research Seminar presented by Adele Berndt and Luigi Servadio: Passionate Collectors: The Passive Transmission of Mundane Consumption
MMTC seminar presented by Luigi Servadio and Adele Berndt
Title: Passionate Collectors: The ‘Passive’ Transmission of Mundane Consumption
Description: This study reconceptualises consumer passion by moving beyond dominant views of fans as active, identity-driven agents. Drawing on non-representational marketing theory, passion is approached as a passive condition—one of being affected by forces that exceed the individual. From this perspective, collectors are understood not as discrete subjects, but as part of affective networks shaped by interactions across bodies, objects, and platforms.
The study develops the concept of passionate collectors through a multi-method approach, focusing on the Little Shop Minis campaign by South African retailer Checkers. Combining auto-ethnographic insights with netnographic data from social media, the research explores how collecting emerges through shared affective intensity rather than intentional identity work. The project contributes to ongoing discussions at the intersection of fandom studies and consumer culture theory, highlighting the role of affect, resonance, and contagion in shaping consumption practices.
This paper is intended for a special issue in Marketing Theory entitled “ When Fandom Studies Meets Consumer Culture: Redefining the Boundaries of Marketing Theory”. We would appreciate feedback and constructive input from everyone.
Arrangör:
Media, Management and Transformation Centre
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MMTC breakfast meeting
4
maj
-
4
maj
08:30
-
09:30
<p>MMTC monthly information meeting </p>
4
maj
-
4
maj
08:30
-
09:30
|
MMTC breakfast meeting
MMTC monthly information meeting
Arrangör:
Media, Management and Transformation Centre
|
MMTC research Seminar presented by Daniel de los Rios Pérez
6
maj
-
6
maj
12:00
-
13:00
<p><strong>MMTC research Seminar presented by Daniel de los Rios Pérez</strong></p><p><strong>Title:</strong> Influential Actors' Role Enactments in Entrepreneurial Ecosystems in Under-institutionalised Settings: Evidence from Havana, Cuba.</p><p> </p>
6
maj
-
6
maj
12:00
-
13:00
|
MMTC research Seminar presented by Daniel de los Rios Pérez
MMTC research Seminar presented by Daniel de los Rios Pérez
Title: Influential Actors' Role Enactments in Entrepreneurial Ecosystems in Under-institutionalised Settings: Evidence from Havana, Cuba.
Arrangör:
Media, Management and Transformation Centre
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MMTCs Data Methods Initiative seminar
13
maj
-
13
maj
13:15
-
14:45
Online-contact for zoom link
<p>MMTC's Data Methods Initiative seminar presented by Guillermo Woo-Mora</p>
13
maj
-
13
maj
13:15
-
14:45
Plats
Online-contact for zoom link
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MMTCs Data Methods Initiative seminar
MMTC's Data Methods Initiative seminar presented by Guillermo Woo-Mora
Arrangör:
Media, Management and Transformation Centre
|
CeFEO Webinar: PLACE - JU Students' Establishment in Jönköpings län
18
maj
-
18
maj
12:00
-
13:00
<p>This webinar will present the results from the pre-study: JU Students’ Establishment in Jönköpings län, conducted by Centre for Family Entrepreneurship and Ownership (CeFEO) at Jönköping International Business School with support from Region Jönköpings län and the European Regional Development Fund. The overall purpose of the project is to map where Jönköping University students go after graduation — geographically, in terms of industry, and from a labour market perspective. The study also aims to provide a basis for concrete initiatives that can strengthen the region’s ability to attract and retain highly educated talent.</p><p>Agenda:</p><p>12:00 Welcome by the Project leader and Professor Lucia Naldi</p><p>12:10 Findings from the SCB data analysis by Professor Massimo Baù</p><p>12:20 Presentation of survey results by PhD candidate Annika Ehlers</p><p>12:45 Q&A moderated by Assistant Professor Joaquin Cestino</p><p>12:55 Conclusion</p><p>Registration link: <a href="https://ju-se.zoom.us/webinar/register/WN_rNi2YLe2Rc-Lkx1OWOuxbg#/registration">Webinar Registration - Zoom</a></p><p>Welcome!</p>
18
maj
-
18
maj
12:00
-
13:00
|
CeFEO Webinar: PLACE - JU Students' Establishment in Jönköpings län
This webinar will present the results from the pre-study: JU Students’ Establishment in Jönköpings län, conducted by Centre for Family Entrepreneurship and Ownership (CeFEO) at Jönköping International Business School with support from Region Jönköpings län and the European Regional Development Fund. The overall purpose of the project is to map where Jönköping University students go after graduation — geographically, in terms of industry, and from a labour market perspective. The study also aims to provide a basis for concrete initiatives that can strengthen the region’s ability to attract and retain highly educated talent.
Agenda:
12:00 Welcome by the Project leader and Professor Lucia Naldi
12:10 Findings from the SCB data analysis by Professor Massimo Baù
12:20 Presentation of survey results by PhD candidate Annika Ehlers
12:45 Q&A moderated by Assistant Professor Joaquin Cestino
12:55 Conclusion
Registration link: Webinar Registration - Zoom
Welcome!
Arrangör:
Centre for Family Entrepreneurship and Ownership
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MMTC research Seminar presented by guest Monica Porzionato
20
maj
-
20
maj
12:00
-
13:00
<p><strong>MMTC Seminar with guest Monica Porzionato</strong></p><p><strong>Title:</strong> Based on ongoing research on affect, strategic communication, and social media influencing</p><p>In this presentation, Monica will explore how affect and affective atmospheres have been approached in marketing and organisation studies, as well as how these theories can inform and reshape approaches to strategic communication theory and practice. Drawing on insights from her doctoral research, ongoing publications and the INFLU-NORD project, she will elaborate on how affect thinking can deepen our understanding of communication as a means of sustaining common orientations, attachments and forms of collective life.</p><p><strong>About the speaker:</strong><br />Monica Porzionato is a Postdoctoral researcher at the Department of Management, Society and Communication, Copenhagen Business School. She holds a PhD in Media and Communication Studies from Lund University (2025), where her dissertation was awarded Best PhD Thesis in the Humanities and Social Sciences by the Royal Society of Sciences in Lund. Her research focuses on affect in media and communication, with particular attention to climate change communication and the role of social media in shaping collective orientations.</p>
20
maj
-
20
maj
12:00
-
13:00
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MMTC research Seminar presented by guest Monica Porzionato
MMTC Seminar with guest Monica Porzionato
Title: Based on ongoing research on affect, strategic communication, and social media influencing
In this presentation, Monica will explore how affect and affective atmospheres have been approached in marketing and organisation studies, as well as how these theories can inform and reshape approaches to strategic communication theory and practice. Drawing on insights from her doctoral research, ongoing publications and the INFLU-NORD project, she will elaborate on how affect thinking can deepen our understanding of communication as a means of sustaining common orientations, attachments and forms of collective life.
About the speaker:
Monica Porzionato is a Postdoctoral researcher at the Department of Management, Society and Communication, Copenhagen Business School. She holds a PhD in Media and Communication Studies from Lund University (2025), where her dissertation was awarded Best PhD Thesis in the Humanities and Social Sciences by the Royal Society of Sciences in Lund. Her research focuses on affect in media and communication, with particular attention to climate change communication and the role of social media in shaping collective orientations.
Arrangör:
Media, Management and Transformation Centre
|
MMTC breakfast meeting
1
juni
-
1
juni
08:30
-
09:30
<p>MMTC monthly information meeting </p>
1
juni
-
1
juni
08:30
-
09:30
|
MMTC breakfast meeting
MMTC monthly information meeting
Arrangör:
Media, Management and Transformation Centre
|
MMTC's Data Methods Initiative seminar
3
juni
-
3
juni
13:15
-
14:45
Online-contact for zoom link
<p>MMTC's Data Methods Initiative seminar </p><p>datamethodsinitiative.org</p>
3
juni
-
3
juni
13:15
-
14:45
Plats
Online-contact for zoom link
|
MMTC's Data Methods Initiative seminar
MMTC's Data Methods Initiative seminar
datamethodsinitiative.org
Arrangör:
Media, Management and Transformation Centre
|
MMTC research Seminar
10
juni
-
10
juni
12:00
-
13:00
<p>Details to come</p>
10
juni
-
10
juni
12:00
-
13:00
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MMTC research Seminar
Arrangör:
Media, Management and Transformation Centre
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