JU World Solar Challenge: Project Management, Entrepreneurship, and Marketing - Part 2 (3) 15 credits

The course provides the student with knowledge and skills in entrepreneurship and marketing by combining theory with entrepreneurial learning and action in the context of a unique real-life cross-disciplinary entrepreneurial venture and project. The project is called “World Solar Challenge” (WSC); it involves developing and constructing a competitive solar-powered electric car as well as planning and participating in the “World Solar Challenge 2017” – a solar car race through Australia. Mastering the project requires the student to run and develop the entrepreneurial venture “JU Solar Team” – the fundamental identity behind the World Solar Challenge – whose core activity consists of planning and executing the project. The student will at the same time be an ambassador for Jönköping University (JU), contributing to JU’s efforts to use JU Solar Team and the World Solar Challenge to further develop its brand both in Sweden and abroad.

The course contains the following elements:
Entrepreneurship

• Entrepreneurship as societal phenomenon in various contexts
• Entrepreneurial processes, thinking and activities
• New venture development
• Internal and external stakeholder management
• Sponsor acquisition and relationship management

Marketing and communication

• marketing mix execution including brand activation
• integrated marketing communication strategies and campaigns
• event planning and management
• CSR (Corporate Social Responsibility)
• media training

Project management

• Project organization
• Project planning
• Project execution
• Project documentation