From dream to reality – inspirational guest lecture in entrepreneurship

Welcome to an inspiring lecture on how to make your dreams come true – the mental groundwork that is needed, the first trembling steps and how to level up.

Jerry Engström, nominated Swedens Best Marketing Director, Placeholder of the Year and Countryside Developer of the Year, will share his experience and tips on how to go from dream to reality. This will be relevant for most of us – whether you have an idea you want to get started with or just want to listen to what one can do if something pops into mind.

Jerry started his career at the Multinational company Unilever. He was responsible for growing brands like Axe and Dove before becoming Global Marketing Director at Fjällräven and being a part of the global launch. After years of travel and work worldwide, he decided to move home to the High Coast and create FriluftsByn - a careful balance of nature, creativity and community.

Take the chance to get new ideas and key information about our spring event E-challenge!

The lecture will be held in English and is primarily aimed at students at JIBS and JTH but is open to all students at JU. Entrance to the lecture is for free.