About Us

The role of talent and creativity in economic development has been the subject of growing interest and emergent debate among economists, economic geographers, regional scientists, and other social scientists.

The Prosperity Institute of Scandinavia at Jönköping International Business School (JIBS) will enhance existing understanding  and develop new insights into the three key drivers of economic prosperity for firms, regions, nations and individuals—innovation, creativity and entrepreneurship.  This effort is being undertaken, in co-operation with Professor Richard Florida, Director of The Prosperity Institute and Professor of Business and Creativity at the University of Toronto's Rotman School of Management. The Prosperity Institute of Scandinavia is being run by Professor Florida´s colleague and collaborator Charlotta Mellander, and it will maintain strong ties with The Prosperity Institute in Toronto.

The Institute´s key goal is to contribute to new knowledge and techniques around creativity and by doing so elevate the global dialogue regarding the causes and consequences of economic growth. It will also develop the strategies, tools and techniques necessary to ignite and sustain the evolution of Creative Economies around the world.  By doing so, The Prosperity Institute of Scandinavia aims to increase economic prosperity and raise living standards.