The centre focuses on questions involving changes in media market structures, transformation and restructuring of media industries. Other topics include the blurring of boundaries traditionally separating media activities and strategic problems of media as mature industries. Internationalisation processes and issues, growth strategies and management of emerging media operations are other fields.
Research will handle issues of control and corporate governance, core competencies of media firms and media enterprises as knowledge creation organisations. Finally, the centre focuses on best practices in organisational structures and operations, covering areas such as corporate renewal, characteristics of leadership in media enterprises, and issues of SME media and family-owned media businesses.