Established to research theories, strategies, and best practices in media management, our research initiatives specifically aim to explore digital innovation and renewal from multiple perspectives: consumers, firms, policymakers and other stakeholders. Insights are intended to help leaders of media firms improve the competitiveness and sustainability of their enterprises in a dynamic environment.
Within the core area of digital innovation and renewal, MMTC embraces cross-disciplinary approaches. We encourage the use of qualitative as well as quantitative research methods. We encourage projects developed in collaboration and dialogue with firms and practitioners. We encourage collaboration between different fields like economics, business administration, communication, journalism, sociology and anthropology.