Since 2014, Hamid Jafari (former PhD candidate, affiliated researcher), Benjamin Hartmann (former PhD candidate, affiliated researcher), and Mart Ots (center director) have been working on a two-year project for the Swedish Retail and Wholesale Council to study how consumers’ shopping habits change with the use of smartphones.
In April 2015, MMTC researchers provided coaching to student teams at Jönköping University, who participated in the initiative “JIBS Entrepreneurship Challenge” to help Hallpressen with solutions on how to innovate the traditional newspaper business. The teams were formed of students from three schools of JIBS, JTH and JHLK under the university. The event included a presentation on April 15 by Mikael Damberg (Minister for Enterprise and Innovation) on "The Climate for Entrepreneurship, Entrepreneurs and Innovation in Sweden". Based on a donation from Aktiestinsen (Lennart Israelsson), the “JIBS Entrepreneurship Challenge” is a yearly student competition – with 150,000 SEK in prizes – that aims to promote entrepreneurship and creativity. A Swedish media house under Herenco Group, Hallpressen owns a number of newspapers in Småland in Jönköping County, as well as in Singapore.
Since 2014, Anette Johansson (former PhD candidate, affiliated researcher) has been studying the history of the Swedish magazine Hemmets Journal since 1921, supported by a scholarship from the Society for Swedish Press History.
In 2013, MMTC center director Mart Ots conducted corporate workshops about advertising and media for ICA (Kungälv), Procordia (Eslöv) Orkla (Tönsberg), and Handelns Utvecklingsråd (Stockholm).