An article co-authored by MMTC researchers Christofer Laurell and Christian Sandström has become the most read in the International Journal of Innovation Management, counted over the last twelve months. The title of the article is: Analyzing Uber in social media - Disruptive technology or institutional disruption? DOI: 10.1142/S1363919616400132
Christofer Laurell is an Assistant Professor at MMTC and JIBS, and his research focuses on institutional pressures created by the rise of social media and its associated implications for marketing. Christian Sandström is a Research Fellow of MMTC and JIBS, and his research interests concern disruptive innovations and how established firms can manage these challenges.