The fourth issue of Volume 13 (2016) of the Journal of Media Business Studies has been published and is now available online

The fourth issue of Volume 13 (2016) contains the following articles:

Article: Potentials of digital longforms in journalism. A survey among mobile Internet users about the relevance of online devices, Internet-specific qualities, and modes of payment

Cornelia Wolf & Alexander Godulla

Article: Impacts of personal characteristics on the choice of music consumption mode: purchasing CD, downloading, streaming, and piracy

Hyunsuk Im & Jaemin Jung

Article: Examining local sports broadcasters’ use of Twitter to cross-promote on-air and online content

Kevin Hull

Article: Structuring objectives of media companies: a case study based on value-focused thinking and the balanced scorecard

Reinhard E. Kunz, Johannes Siebert & Joschka Mütterlein

Article commentary: Why is media management research so difficult – and what can scholars do to overcome the field’s intrinsic challenges?

Lucy Küng

For further information regarding this issue please follow the link:


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