RECENT PUBLICATIONS

  • Ots, M., Nyilasy, G. (2017). Just doing it: theorising integrated marketing communications (IMC) practices. European Journal of Marketing 51(3), 490-510 More information
  • Malmelin, N., Virta, S. (2017). Organising Creative Interaction: Spontaneous and Routinised Spheres of Team Creativity. Communication Research and Practice (pp. 1-20). More information
  • Maijanen, P., Virta, S. (2017). Managing Exploration and Exploitation in a Media Organisation: A Capability-based approach to Ambidexterity. Journal of Media Business Studies (pp. 1-20). More information
  • Malmelin, N., Virta, S. (2017). Managing for Serendipity: Exploring Organisational Prerequisites for Emergent Creativity. International journal of media management More information

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