ANNOUNCEMENT

The Media Management and Transformation Centre (MMTC) at JIBS announces awards for the best bachelor and master theses in the area of media business. The competition is open for all JIBS students who are completing their bachelor or master theses in the academic year 2014/15.

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RECENT PUBLICATIONS

  • The pricing of advertising.
    Manduchi Agostino Chapter in book, 2015
  • Corporate brand: structural equation modelling.
    Anisimova Tatiana, Mavondo Felix T. Chapter in book, 2015
  • Brand communication using symbolic brand values: implications for consumer satisfaction and loyalty.
    Anisimova Tatiana Conference paper, 2015
  • All hits from DiVA (534)